Gus Skarlis

If you are like most car dealers when prospective buyers visit
your current website you only have 2 ways to capture their
information.



They must either submit a vehicle inquiry (less than 3% will do)
or apply for financing (less than 1% will do), that means 96% of
your website visitors are leaving your site without you even
knowing who or what they were looking for.



Now some car dealers will have savings certificates and free
test drive gifts but that still only captures the "in the market
right now crowd."



Consumers use the internet for information and most of the time
they will look and shop a few months before they are actually
ready to buy. With your website only offering 2 ways to capture
your visitors information and these two methods being designed
for ready to buy now consumers it is totally eliminating your
chance to follow up with the "not ready to buy at this exact
second" crowd which is over 96% of your website visitors.



Studies have also proven that generating automotive leads from
your own website offers the best closing ratios however if you
do not have effective ways to capture those "ready to buy now"
and "just looking" automotive sales leads you will never see the
true success of your Internet Sales Department.



You need to look at your current website capture methods and try
to incorporate a system that will be able to capture your
visitors information no matter where they are at in their own
buying cycle.



By focusing your capture efforts and trying to build a large
database of email addresses you will have greater success and
sell more vehicles online.



If you would like to see what some of the top automotive groups
are doing to build their database visit:
http://www.HiddenAutoLeads.com











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